Magnus Natt och Dag

I’m Magnus Natt och Dag, a business consultant based in Holly Springs, North Carolina. Over a career spanning multiple Chief Financial Officer roles, I’ve built finance teams and systems that scale, sharpened pricing and unit economics, and led budgeting and forecasting cycles that drive accountability. I focus on strengthening controls, improving working capital efficiency, supporting M&A due diligence and integration, and delivering clear KPI dashboards that leadership teams actually use to make better decisions.

In addition to my CFO work, I’m the owner of Investor LLC, where I help Swedish companies enter and expand in the U.S. market—aligning go-to-market strategy with the financial discipline required to execute successfully. Earlier in my career, I served as President & General Manager for Saab Barracuda LLC, gaining hands-on operating leadership that complements my financial expertise.

Since 2006, I’ve also had the honor of serving as Sweden’s Honorary Consul for North and South Carolina, representing Sweden’s interests in the region and supporting Swedish citizens living here. Outside of work, I enjoy spending time with my wife and kids and maintaining an active lifestyle.

Today, through K3M, I partner with growth-minded organizations that want finance to be a competitive advantage, not just a back-office function.